Conference, I thee wed

Recently I was joining a professional organization outside my discipline. I went to the website to register, and was asked:

Description: CAT-5 wedding rings, 

Source: engadget

- My birthday

- My marital status

- The name of my spouse

- My anniversary date

And this isn't some skeezy society that is secretly marketing its members, this is a valid, bone fide organization!

I wonder if they will send me free coupons to their journal on my birthday, and a special society mug on my anniversary. That'd be great. IEEE and ACM definitely need to get in on this action.